We all are familiar with the fact that the domain name is the identity of a business. Without a domain, there would be no website, and without a website, you can’t undertake SEO strategy. Thus, it is imperative to choose the domain name with care. Since the domain name is the first thing a person learns about a business, agencies offering SEO services in Indore always recommend giving a good thought when buying a domain. So, the question is why the domain name affects a website’s SEO?
To understand this, it is essential to know the different types of domain name available for purchase.
There are two parts to every domain name
When investing in website SEO, businesses have to choose between a domain name and domain extension. Domain extension is the group of letter or words that comes after the domain name. The domain name and domain extension you choose directly affects the SEO.
So, let’s see the types of domain.
TLDs or Top Level Domains are those domains which are no niche specific. They are easy to register and offer global reach. Some common example of TLDs is .net, .org and .com.
Then there is another type of domain which is Country Code Top Level Domains. These Domains lets the web sort out websites according to the location. It enables the internet to know where your business and audience is based. This ultimately affects where your business site will get registered in the SERP. Unlike TLDs, one would need ABN to register a ccTLD domain.
Besides these two types of a domain, the next type is gTLDs or Generic Top Level Domains. With gTLDs, one can have a domain extension like .info, .edu, etc. Although anyone can register a gTLD, there are certain domain extensions like .edu which is specifically for educational agencies.
Now that we have looked into the types of Domains and Domain extension let’s understand how they affect the SEO.
When it comes to SEO, Google alone has over 200 ranking factors. Although Domain name is only a tiny part of it, it still has a significant impact on SEO. Let’s see here how?
#1. Reputation management
Since the domain name is the identity of any website and ultimately a business, it is essential to choose a domain name that is spelled correctly. Besides this, it is essential to make sure that it is relevant to the business. By keeping these points in mind, you will inevitably experience high authority and good site reputation.
#2 Relevancy signal
Seo professionals prefer using keywords on the domain name to boost the SEO further. But even if choosing TLDs doesn’t help you in SEO, it will still benefit you indirectly. While crawling, the search engines will consider the keywords as a relevancy signal and make them bold.
#3 Reach the right audience
With ccTLDs, you can make your website reach to the right audience. As Google is putting more and more focus on local searches, it is the right time to explore SLD domains.